Online Travel News

Here’s what's latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape. 

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift's online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

Business Travel

Here’s Why Travel & Expense Spend Is So Hard to Manage

It’s time for finance leaders to embrace a modern approach to travel and expense management that can control costs while doing what every company needs to do right now: keep employees happy.
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Online Travel

Executive Q&A: How Allianz Partners and Marriott International Are Reimagining Travel Insurance for the Hotel Guest

After two years of trip-planning uncertainty, a growing number of travelers are looking for the peace of mind and protection that travel insurance provides. Hospitality brands can improve guest loyalty by making enhanced insurance products and offers available — otherwise, potential guests may look elsewhere for that boost of confidence.
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Experiences

Tripadvisor Hotel Recovery Lags Rivals

Tripadvisor CEO Steve Kaufer said Tripadvisor is "uniquely positioned as the world opens up again." Actually it isn't, as the company's first quarter performance shows. Yes, Tripadvisor has world-class traffic, and growing experiences and dining businesses, but it totally missed out on the short-term rental opportunity.
Online Travel

Can Online Travel's Titans Ever Break Free of Google?

Airbnb is moving away from Google and performance advertising but few others seem to be following in its footsteps. We believe most online booking sites will remain reliant on Google for top of the funnel marketing post-pandemic. This sets up the search engine to retain its dominant position in travel.
Online Travel

Daily Podcast: Tripadvisor's New CEO

Good morning from Skift. It's Thursday, May 5, in New York City. Here's what you need to know about the business of travel today.