Online Travel News

Here’s what's latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape. 

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift's online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

Online Travel

New Research: Understanding Consumer Demand for Sustainable Travel Options

Sustainability is good for the planet, but it’s also good for business. Expedia Group Media Solutions’ Sustainable Travel Study seeks to understand what consumers consider sustainable travel, what trade-offs they’re willing to make, and where they expect to find information to help them make more mindful choices.
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Online Travel

Open Distribution: A New Hotel Booking Model for Hospitality’s Future

The hotel booking ecosystem is weighed down by siloed software systems, middlemen who take a piece of the RevPAR pie, and guests who don’t have as much control over their experiences as they should. The founder of Impala spoke to SkiftX about how to eliminate these issues with a new model: Open Distribution.
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Online Travel

WhatsApp Helps Brands Personalize Travel in India and Middle East

Looking to offer hassle-free and personalized experiences for customers, travel companies have integrated WhatsApp as an effective communications platform. But troubleshooting cannot always be left to bots. Brands also need human beings to chip in at critical moments.