Online Travel News

Here’s what's latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape.

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift's online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

Hotels

Skift Global Forum East Video: Expanding the Reach of Today’s Independent Hotel Brands

In this video from Skift Global Forum East 2022, we hear from Chris Hartley, CEO of Global Hotel Alliance, on how independent properties can lower costs, unlock bigger revenue opportunities, and compete in an environment where big brands and online travel agencies rule the world.

Global Hotel Alliance + Skift | 2 years ago

How Abu Dhabi Is Spotlighting Unique Experiences in Its New Global Campaign

Now that pandemic-era travel restrictions have been lifted, Abu Dhabi is positioning itself to compete on a larger scale globally. The new “Experience Abu Dhabi: Find Your Pace” campaign seeks to capitalize on growing travel demand by spotlighting the unique and diverse experiences the destination offers.

Abu Dhabi Department of Culture and Tourism + Skift | 2 years ago

Trip.com Cautious of Travel Rebound Even After China Loosens Covid Rules

Trip.com knows better than to just make tall claims on a travel rebound even as the company witnesses a surge in search volume for inbound and outbound travel.

Peden Doma Bhutia | 2 years ago

Online Travel

The New Chinese Traveler Won't Be Receptive to Old Marketing Strategies

If and when outbound Chinese travelers return, they will be a post-pandemic version of their former selves with altered likes and dislikes. Old-school marketing may fall flat.

Dennis Schaal | 2 years ago

Sigríður Dögg Guðmundsdóttir, head of Visit Iceland (on screen), Scott Brodows, head of third party advertising at Hopper, Jeremy Jauncey founder and CEO, Beautiful Destinations, with Skift Asia Editor Peden Bhutia. -

Online Travel

Creative Social Video Inspires Future Travelers ... And Better Yet Engagement

Social video is winning out as the preferred way for destinations to connect directly with travelers. But it's not just top of funnel awareness. New technology is making it possible to provide an engaging experience all the way from discovery to booking.

Miguel Neves | 2 years ago

Jongyoon Kim, the CEO of South Korea-based superapp Yanolja,

Online Travel

Why Yanolja CEO Sees Tesla as a Metaphor for His Superapp Company

Yanolja has ambitious plans to be everything to everyone — will that work for the superapp?

Peden Doma Bhutia | 2 years ago

Online Travel

Expedia and Booking's New Strategies and Other Top Stories This Week

In Skift's top stories this week, Expedia and Booking are making big changes to their business models, artificial intelligence emerges as a major force in travel, and the World Cup boosts the Middle East's tourism recovery.

Rashaad Jorden | 2 years ago

Online Travel

On the Beach Founder to Step Down as CEO

On the Beach Group CEO Simon Cooper, who founded the UK-based beach holidays online travel agency in 2004, will resign his post within the next 12 months, and Chief Financial…

Dennis Schaal | 2 years ago

Dharma wants to reset group travel with passion-based travel.

Experiences

A Tour Operator Flips the Playbook by Embracing Travelers' Passions, Not Destinations

Passion-based itineraries might sound like the latest hype in tours and activities, but it is being fueled by the everyday interest of people who are turning their hobbies into thriving businesses — and by extension, unique travel experiences.

Selene Brophy | 2 years ago

Online Travel

New 2023 Research: Exploring Gaps Between Traveler Expectations and Industry Perceptions

As travel returns, Expedia Group’s Traveler Value Index 2023 examines the need-to-know changes taking place within the industry — from the perspective of both consumers and travel professionals — and provides actionable insights to guide decision makers in the year ahead.

Expedia Group + Skift | 2 years ago