Online Travel News

Here’s what's latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape.

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift's online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

Skift and Sojern at Future of Lodging 2023

Hotels

Skift Future of Lodging Forum Video: Reaching and Retaining Guests With First-Party Data

In this video from Skift Future of Lodging Forum 2023, we hear from hospitality leaders at Sojern and Marriott International about what hotel marketers should be thinking — and doing next — in order to develop first-party data, understand guests on a one-to-one basis, and increase profitability.

Sojern + Skift | 2 years ago

Sponsored

Online Travel

Oyo Cuts IPO Size Nearly in Half to $600 Million, Aiming for November Listing

A cut in IPO size to almost half may be significant, but the confidential pre-filing route provides some flexibility to Oyo. However, the market conditions will determine to a large extent if the hospitality company is able to make the most of it.

Peden Doma Bhutia | 2 years ago

Online Travel

UK Travel Agency On the Beach Sets New CEO Start Date

Matthew Parsons | 2 years ago

Online Travel

Reassessing the State of Loyalty for Travel and Lifestyle Credit Cards in 2023

As the demand for travel keeps growing, consumers expect more from loyalty programs. To help providers increase cardholders’ engagement, iSeatz has released the new “State of Loyalty: 2023 Credit Card Rewards Report,” uncovering point-redemption strategies, trends, and gaps in the North American travel loyalty space.

iSeatz + Skift | 2 years ago

Sponsored

Online Travel

Booking.com's Top Tech Exec Says Generative AI Could Redesign Its Search Pages

The online travel agency will embrace “adaptive content” in what could be a significant evolution in the way people look for hotels. But any changes will be dictated by its customers, rather than hype.

Matthew Parsons | 2 years ago

Online Travel

India's Yatra Awaits Stronger Investor Confidence Before IPO Launch

Three months ago, Yatra may have been hopeful of launching its Indian IPO by March. However, it appears the online travel company would rather wait for the market to strengthen and investor confidence to return to ensure a successful launch.

Peden Doma Bhutia | 2 years ago

Online Travel

New Report: Why Loyalty Programs Are Your Most Valuable Long-Term Customer Engagement Strategy

If you’re in charge of your company’s loyalty program, your role has never been more important. As consumers continue to grapple with inflation, a new report from IAG Loyalty shows how programs can be the pathway to more meaningful customer relationships.

IAG Loyalty + Skift | 2 years ago

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Hotels

Q&A: Inside Accor’s Bespoke Growth Strategy for Greater China

Despite the volatility of the past few years, China is on track to become the world’s largest tourism market by 2032. As domestic travel returns, Accor is gaining market share by accelerating growth and tailoring solutions for the Chinese market.

Accor Group + Skift | 2 years ago

Sponsored

Hotels

A Not-So-Secret Way Hotels Can Improve Guest Experience and Loyalty

By offering travel insurance as a way to provide end-to-end customer care to their guests, hotels can improve the traveler experience while winning repeat business, growing loyalty, and building customer lifetime value.

Allianz Partners + Skift | 2 years ago

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Online Travel

Book on Google Keeps on Ticking With Flight Refunds

Google has been tracking flight prices for a considerable period so now it is backing up its data with real money. It's real money, but a pittance for Google.

Dennis Schaal | 2 years ago