Online Travel
Google Travel’s Advertising Edge
This week we look at Google’s travel-friendly earnings, Fairmount’s brand revamp, and more stories from travel brands around the world.
Online Travel News
Here’s what's latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape.
Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.
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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.
Skift's online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.
Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.
Online Travel
Travelzoo Looks to Licensing Agreements in Additional Geographies
Travelzoo is looking to maintain fixed costs at a relatively low level as it pursues increasing the brand's presence in regional markets in Asia Pacific and elsewhere through licensing deals.
Business Travel
New Report: Keeping Business Travel Costs in Check
Business travel is back, but managing costs is more and more challenging. As companies work to balance the need to get to in-person meetings with the objective of reducing overhead, a new report from Uber for Business offers a pathway to success.
Sponsored Online Travel
Hilton’s Ambitions for a Hotel-Apartment Hybrid
Today's edition of Skift's daily podcast looks closer at Hilton's expansion beyond luxury hotel chains, the future of travel spending globally, and how the hybrid work model is impacting the tourism and economic sectors of major cities
Online Travel
Business Travel Recovering in Some Markets Faster Than Others
Everyone wants to know when business travel spending will recover to pre-pandemic levels. Signs are it'll be 2026, though some markets may recover faster, such as India, Britain, the U.S., and Australia.
Online Travel
Yelp Taps Turbocharged AI to Improve Online Search
Yelp has for months been testing how it could use the latest generation of artificial intelligence (AI) without undermining the trust of the consumers who use it to find business…
Online Travel
IDEAS: Live Nation Enters Travel Industry With Music-Led Experiences
Live Nation is bringing to market Vibee, a music-led experience and travel offering.
Online Travel
Google Travel Helped Nudge Advertising and Search Revenue Into Positive Territory
Alphabet officials didn't mention ChatGPT, Bing or Microsoft during the company's first quarter earnings call. But like modern-day bards, they gave an impassioned defense of their abilities to meet the artificial intelligence challenge.
Online Travel
Why Hopper Asks for a 'Tip' When Booking
'Deception' may be too strong of a word in this case, but the media attention goes to show that customers do not like to feel that they've been swindled. A quarter of customers pay the tip, but how many of them know it?
Online Travel
Ryanair Dealt Setbacks in Lawsuits Against Lastminute.com and Booking.com
After a 15-year legal battle, Lastminute.com is moving forward with a court win, a new CEO and board. Lastminute.com characterized the legal victory against Ryanair as "a major milestone" for consumer rights.