Online Travel News

The core Tripadvisor brand, which has been profitable but shrinking, took the brunt of the layoffs.

Tripadvisor is feeling the heat from activist investor Starboard Value. The merging of Brand Tripadvisor and Viator's operations should enable Tripadvisor to wrangle some cost efficiencies.

TBO Tek's results for the past two quarters show how global diversification can be a lifeline for travel companies. Now, as Europe, the Middle East, and Asia-Pacific fuel growth, TBO’s rebound at home suggests the worst may be over.

Advertisers on Meta are facing rising CPMs and diminishing returns, but travel brands don’t need to watch their ad spend evaporate. Wunderkind’s latest guide reveals how brands can reduce Meta ad waste, improve targeting, and boost ROI through more efficient identification.

The AI Guest Review summaries will save travelers lots of time if they accurately reflect review content. The guest photos will add a dose of reality to the search experience.

Short-term rentals aren’t just a stopgap, they’re a strategic pillar for tourism growth. As the Middle East doubles down on mega-events and visitor targets, players like Silkhaus and Airbnb want to prove that flexibility, personalization, and partnerships are key to staying competitive.

Booking.com wants to engineer a future where payments unlock the full travel journey. As AI and agentic systems loom, it is making the case that the its future lies in easing friction, striving to be hyper-local, with fintech as a foundation.

Saving a basis point or two per transaction in Booking.com's payments business can turn into a windfall of millions of dollars. That's an edge that Booking.com is leveraging in payments, which are also central to its connected trip strategy.

Google has been downplaying free organic links for many years. In the past year, its AI Overviews and other ad formats have basically forced travel companies to spend more for traffic. Kayak isn't the only player feeling the squeeze.

Booking Holdings had a strong third quarter. CEO Glenn Fogel acknowledged these are early days for the artificial intelligence boom.