News

Content alone will not get a hotel into AI search results. The underlying technical architecture must be in order first. That is a harder fix than rewriting a webpage, and most hotel brands have not started yet.

AI is rapidly becoming the new front door for hotel discovery, but most properties remain invisible in AI-generated recommendations. As travelers increasingly use AI early in trip planning, hotels must rethink commercial strategies, break down internal silos, and optimize for AI visibility or risk losing future demand.

When things go wrong with travel, AI agents are getting better than humans at making them right. ASAPP's case studies are evidence of the business upsides with increased cost savings and decreased errors.

Most travel companies are still cataloguing AI use cases. Air Canada's chief digital officer argues that catalogue is what’s keeping their AI work narrow and shallow.

If your distribution strategy still treats AI agents as a channel you can wait out, this debate argued the discoverability question is already live.

A live AI tool with early conversion gains is one Hilton story. The cost of running AI across the wider company is another.

The end of May shattered temperature records across Europe — and it’s not even summer yet. What can planners do to be prepared?

Cruise and aviation are already converting AI into revenue, while lodging's consumer-facing layer, including Marriott's own conversational search, is still arriving.

If you are funding AI features before the data and event architecture beneath them, this session argued you are building on sand.

Travel companies have built a banking-like float system around consumer prepayments, without banking-like protections, and the scale is now too large to ignore.

After numerous attempts and obstacles, OYO parent Prism may finally have its long-awaited IPO. Plus, more hotel deal and development news from APAC.