Meetings and Events Industry News

Meetings and events have become increasingly important for destinations to promote revitalization efforts and their worthiness of tourism dollars and these startups offer solutions on finding ideal venues and gaining valuable insights from attendees.

Dramatic socio-economic and political events over the last 15 years have formed the priorities for Millennials more than the advent of digital technology.

As 2015 comes to a close, here are some of the most disruptive trends that have impacted destination meetings and event technology development over the year.

Glasgow is drawing record numbers of convention attendees by continually expanding and engaging its local knowledge base to strategically add value to business events.

The applications for tourism are a long way off, but Microsoft's HoloLens has the potential to impact the travel user experience by providing contextual information with immersive 3D holographic storytelling.

The St. Louis and Baltimore tourism bureaus used digital content wisely to protect their visitor economies during social unrest. Now they're attempting to use those same advocacy skills to help rebuild and strengthen their local communities to varying degrees of success.

European tourism bureaus and hotels are leading the meetings industry this week in terms of thought leadership around smarter cities and the rise of incentive travel bookings.

Understanding the value of digital connectivity and strategy in smart cities, Zurich Tourism is helping its destination partners drive new business with sophisticated digital tools.

North American companies are investing more in incentive travel programs across Europe, so travel brands like InterContinental are attempting to capture that with compelling content, with varying degrees of success.