Skift eBook: What Keeps CMOs Up At Night?

Skift eBook: What Keeps CMOs Up At Night?

To better understand the big marketing challenges facing travel brands in an age when consumers are in control, Skift talked with 25 of the leading voices in global marketing from all across the industry’s sectors. In these interviews with leaders of hotels, airlines, tourism boards, digital players, agents, tour operators, and more, CMOs revealed the unique challenges facing them in digital, mobile, customer experience, and technology. Download this eBook to learn:

What brands are doing to keep up with the pace of innovation.

The successes and failures brands are having with mobile.

How brands are perfecting the customer experience.

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The ‘What Keeps CMOs Up At Night?’ eBook is a roundup of poignant insights and valuable lessons from the industry’s top CMOs. To better understand the big marketing challenges facing travel brands in an age when consumers are in control, Skift talked with 25 of the leading voices in global marketing from all across the industry’s sectors. These interviews revealed the unique industry challenges CMOs are facing in digital, mobile, customer experience, and technology.