New Research: The State of Ground and Sea Transportation
New Research: The State of Ground and Sea Transportation
Ground and sea transportation is one of the most underexplored and lucrative opportunities in travel, offering a $198 billion market that’s ready for digital transformation.
While air travel and hotels dominate industry focus, ground and sea transportation—buses, ferries, trains, and transfers—presents a massive growth opportunity for companies aiming to offer a fully connected trip experience. In this insights deck, Skift and Travelier present the first ever definitive market size of this opportunistic sector.
Featuring analysis of proprietary market size research conducted by Skift Advisory in May 2024, this insights deck explores digital trends, market consolidation, and the untapped potential that ground and sea transportation holds for travel brands, online intermediaries, and investors.
In this report:
- Market sizing and analysis of the $198 billion ground and sea transportation industry, including growth potential and sector breakdown
- Insights on how ground and sea transportation completes the connected trip, providing essential links between destinations and allowing travelers to fully explore
- Key trends in the sector’s digital transformation, and why the fact that only 24% of bookings are currently online presents a prime opportunity for growth and consolidation
- The major players in ground and sea transportation and how they are working to transform a highly fragmented market
- Spotlight on Asia, the fastest growing market for ground and sea transportation and highlights on why the market is particularly opportunistic