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Skift • Boxever

The Habits of Travel Bookers: Shopping Cart Abandonment

The Habits of Travel Bookers: Shopping Cart Abandonment

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In today’s consumer culture of virtual window shopping and price comparison, shopping cart abandonment has become a pain point for the online travel community, leaving marketers to figure out how to best guide customers to the purchase. This report you'll learn:
  • The reasons behind shopping cart abandonment
  • Trends in mobile and usability
  • How travel brands can recover from shoppers who've left their site

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Preview the report:

In today’s consumer culture of virtual window shopping and price comparison, shopping cart abandonment has become a pain point for the online travel community, leaving marketers to figure out how to best guide customers to the purchase.