Free Report: Travel Brands in a Multi-Screen World

Free Report: Travel Brands in a Multi-Screen World

Travel brands are immersed in an evolving mobile space, much the same as their passengers and guests, but the demands of the increasingly smartphone- and tablet-equipped consumer are prompting even further involvement. Mobility and the ability for brand representatives to react in an anytime-anywhere capacity to traveler's needs has become a key subject among brand leaders in the industry. The report examines:

• How travelers’ and brands’ expectations are increasingly intertwined with in-trip multi-screen experiences.
• Why passengers are willing to share their personal data if brands can craft better, more responsive real-time improvements to their journeys.
• How brands are adjusting traveler-facing technology to be more immediate, relevant, and personalized.

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The demands of the increasingly smartphone- and tablet-equipped consumer are reshaping the way travel brands interact with travelers. Mobility and the ability for brand representatives to react in an anytime-anywhere capacity to traveler's needs has become a must.