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Skift • Sabre

Skift Insights Deck: Building a Diversified Distribution Strategy for The Modern Hotel

Skift Insights Deck: Building a Diversified Distribution Strategy for The Modern Hotel

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In this report:

  • Analysis of key changes in consumer habits now impacting hotel marketing and distribution
  • An examination of the current hotel distribution landscape
  • Best practices hotels can use to take back control of their distribution and marketing
  • Case studies and insights gathered from hoteliers around the world

Running a hotel has always been a challenging task. But in recent years it’s gotten even more complicated.

Hotel consumers’ technology habits are evolving, forcing hoteliers to rapidly evolve their strategies related marketing, digital customer experience, and the measurement of campaign success. Adding a further layer of complication to the process is the rapid proliferation of new types of digital devices and interaction opportunities like voice search and chatbots.

And even as hoteliers struggle to adapt to shift in consumer behavior, they face equally difficult decisions related to issues like inventory distribution, channel optimization, and direct booking. Picking the optimal solution involves a complicated balancing act that must prioritize competing opportunities goals like spending more on digital marketing and hotel technology, increasing direct bookings and lowering commission costs, and ensuring the highest possible occupancy rates.

How can today’s hotelier ensure they are creating the best possible marketing and distribution approach? Where should they focus their limited budgets and time to have the biggest possible impact? And what tools can they use to help boost their revenue and while build stronger relationships with customers?

In our newest insights deck, “Building a Diversified Distribution Strategy for The Modern Hotel,” Skift and Sabre Hospitality examine the challenges and opportunities shaping the hotel ecosystem in 2019 and beyond. Incorporating original research from Skift, real world hotel case studies, and insights gathered from interviews with hoteliers around the world, this Insights Deck offers a playbook of actionable best practices today’s hotelier can adapt to their own business to ensure they continue to grow and thrive in this complicated environment.