Released June 2014: The world of travel is being completely upended by intense global demand for travel experiences that resonate on a deeper emotional level. Travel brands are responding by developing services that are more adventurous, more personalized, and more attuned to local culture, inspiring consumers toward a path of self discovery.

The report examines:

  • Why immersive local experiences are the holy grail for next gen travelers
  • How travel brands are marketing adventure travel to wider audiences
  • Tour operators are reworking activities to provide greater opportunity for personalization

Sponsored by:


Preview the report:

Companies in the report:

Vayable American Express Travel
AFAR Media Forbes Travel Guide
Travel+Leisure Adventure Travel Trade Association
United States Tour Operator Association TripAdvisor
TrufflePig Travel Alberta
Tourism New Zealand Urban Adventures
Contiki Sienna Charles Travel
Aloft Hotels Aracari Travel
SpringHill Suites by Marriott Trails of Indochina