Released June 2014: The world of travel is being completely upended by intense global demand for travel experiences that resonate on a deeper emotional level. Travel brands are responding by developing services that are more adventurous, more personalized, and more attuned to local culture, inspiring consumers toward a path of self discovery.

The report examines:

  • Why immersive local experiences are the holy grail for next gen travelers
  • How travel brands are marketing adventure travel to wider audiences
  • Tour operators are reworking activities to provide greater opportunity for personalization

Sponsored by:


Preview the report:

Companies in the report:

VayableAmerican Express Travel
AFAR MediaForbes Travel Guide
Travel+LeisureAdventure Travel Trade Association
United States Tour Operator AssociationTripAdvisor
TrufflePigTravel Alberta
Tourism New ZealandUrban Adventures
ContikiSienna Charles Travel
Aloft HotelsAracari Travel
SpringHill Suites by MarriottTrails of Indochina