Skift logo
  • News
    • Latest News
    • Skift Pro
    • Podcast: Skift Daily Briefing
    • Free Reads
    • Airlines
    • Hotels
    • Destinations
    • Digital
    • Travel Advisors
    • Corporate Travel
    • Coronavirus News
    • Airline Weekly
    • EventMB
    • All Sectors
  • Research
    • Research Home
    • Recovery Index
    • Skift Health Score
    • All Research
  • Skift Live
    • Skift Master Pass
    • Business Travel and Future of Work Summit
    • Loyalty and Subscription Summit
    • Wellness and Outdoor Summit
    • Hospitality and Marketing Forum
    • Destinations and Sustainability Summit
    • Skift Global Forum
    • Skift Asia Summit
    • Skift Aviation Forum
    • Short-Term Rental Summit
    • Sponsorship Opportunities
  • Newsletters
    • Skift Pro
    • Daily
    • Weekly
    • Airline Weekly
    • EventMB
  • Advertising
  • Join Skift Pro
Sign In
×
  • Latest News
  • Skift Pro
  • Skift Live
  • Newsletter
  • Research
  • EventMB
  • Airline Weekly
  • Daily Podcast
  • Advertising
  • Sign In

SkiftX Trend Report: Navigating the Path Forward for Meetings and Events

Skift • The Venetian Resort Las Vegas
Share
Tweet
Share
Post
Send

Navigating the Path Forward for Meetings and Events

The entire world is presently engaged in a battle with Covid-19 that is unlikely to end in the short term. Like many other industries, the events sector has been deeply affected. Meeting planners have had to adapt rapidly to a world transformed overnight, and are actively seeking innovative solutions to meet the needs of businesses amidst unforeseen and ongoing constraints.

While virtual gatherings have filled the gap to some extent, event planners and large venues know that these alternatives cannot match the primacy and richness of face-to-face experiences. In addition to contributing over $1 trillion in revenues and millions of jobs to the global economy, in-person events deliver real value for attendees. Virtual platforms do not come close to live events when it comes to situations like sensitive negotiations, and in-person events allow unexpected opportunities to emerge as attendees interact at banquets, in exhibit halls, and at entertainment venues. In addition, the growing investment in “experiential design” is evidence that the atmosphere and creativity around live events are crucial to their appeal and effectiveness.

Since it is difficult to gauge exactly when live events will make a permanent comeback, industry executives are currently trying to ascertain the best mix of in-person, hybrid, and virtual events on a case by case basis. At the same time, they are looking for ways to make in-person events safer and virtual events more effective.

In this report, Skift and The Venetian Resort Las Vegas reveal how industry stakeholders are dealing with the Covid-19 crisis. They share learnings, best practices, and innovations that can enlighten businesses, meeting planners, and venues alike. The report covers key topics such as the short-and long-term economic forecast, evolving health and safety protocols, and new technologies that promise to enhance the virtual experience, offering a helpful guide for industry leaders seeking direction in these unprecedented times.

In this report

  • Laying out the case for the long-term staying power of live events
  • In-depth interviews with experts from across the meetings and events sector about how to navigate the logistical challenges of hosting events in the era of Covid-19
  • How event organizers around the world are addressing issues such as attendee health and safety and hybrid events
  • An assessment of how live events may evolve in the future

Sponsored by

Venetian meetings and events report logo
Venetian meetings and events report
×

Thank You

The report will be emailed to you shortly, be sure to check your inbox. If you have any problems accessing the report, please reach out to skiftx@skift.com.

Want more? Check out these other reports that you might be interested in:

View
Venetian meetings and events report

Send me the report

Skift Corporate
  • About Skift
  • Advertise With Us
  • News Staff
  • Terms of Use
  • Privacy Policy
© 2021 Skift Inc. All Rights Reserved
Follow Us

No Pause on Hotel Deals in China Despite Recovery Setback https://t.co/tpPr1n6sAX

Twitter | 3 hours ago

Latest Podcast Episodes
  • Skift Live Sessions: Marriott Group President Stephanie Linnartz 
  • Skift Live Sessions: Regulating the Short-Term Rental Economy 
  • Skift Live Sessions: How Diversity Fuels Creativity