Skift Trend Report: The Rise of Design Thinking in Meetings and Events
Innovative event design today employs a fluid, yet structured creative process based on the well-established theories of design thinking, which prioritize the needs of the individual end-user, interdisciplinary collaboration, and continual prototyping and testing. More than anything, design thinking requires teams of people with different skill sets and different agendas to willingly listen to each other’s new ideas with open minds.
Event design, of course, is about much more than “design.” It’s about developing an entire structure of experiences aligned around a common mission. Design thinking is also not just about design. It’s more about codifying how designers think, which can help non-designers learn and leverage the creative process more effectively.
This report explores the convergence of modern event design and design thinking by examining various processes of creation developed by leaders within and outside the meetings and events industry.
In this report:
- A look at what design thinking is and how and why IDEO developed the concept
- Case studies from IBM, CES, Freeman, Meeting Professionals International, C2, and IMEX
- Interviews with executives at The Venetian and The Palazzo Las Vegas
- A look at how meeting planners can use design thinking to capture the attention of Gen Z