After a dramatic year for the hospitality ecosystem, the lead-in to summer 2021 is revealing signs of recovery. Global travel demand is at its highest since the beginning of the pandemic, as the industry finds itself at a promising turning point.
The impacts have been widespread. After a year of limitations and stay at home orders, consumers are showing new behaviors: a preference for self-service and contactless interactions, remote check-ins, short-term rentals, and greater vacation opportunities that merge work and leisure together.
With the growing demand comes high competition, and the battle for guests, room nights, labor, and revenue is likely to be fierce. How might hotels succeed in this new landscape and meet the emerging need? How can they evolve, adjust and re-prioritize for greater efficiency and profit in an industry of flux? And what changes in particular will be the most crucial?
To gain insight into these questions and a more precise lay of the land, Skift and Oracle collaborated on a global research study during spring 2021, focusing on the current thinking from hoteliers and guests on the post-Covid hotel experience.
The 2021 ‘Back to Hospitality: Getting Smarter and More Profitable in a Post-Covid World’ Report builds on the successful research collaboration that began in 2020, and hones in on how the current shifts might accelerate innovation, ensure resiliency, and open up new business areas in the future.
The report also focuses in detail on how non-room revenue may become a core attribute of the business mix, various strategies hotels can implement to compete with an upsurge in short-term rental bookings, how operations can be re-thought for greater efficiency, and what kinds of technology upgrades are required in the pursuit of greater service. The report also shines a spotlight on the geographical regions of Europe, Asia-Pacific, and Latin America, contrasting the differences in their projected growth and approach.