Skift
Free Report: The Rise of the Immersive Traveler in a Time of Global Uncertainty
Free Report: The Rise of the Immersive Traveler in a Time of Global Uncertainty
Even in troubling times, travel emerges as the remedy to break down social and cultural barriers between humans around the world. Immersive travelers—those actively seeking to explore and understand their surroundings and the people who live there—are painting a picture of a more open world that shuns isolationism and builds bridges instead of walls. This report examines:- Consumer perceptions, fears, and realities of traveling abroad during troubling times.
- How millennials, the sharing economy, and the digital workforce are impacting the way travelers interact with destinations and travel brands.
- How travel acts as a driver of peace in conflict areas around the world.
Despite perceived travel risks and uncertainty about the global state of affairs, travelers are growing savvier and more resilient than ever. There’s a new kind of geopolitically-aware traveler who remains determined to make the most of the world, live without fear to have deeper, more immersive experiences.