In all corners of the globe, Covid-19 is rewriting the rules of hotel distribution. Consumer demand stands at record lows (but is recovering), travel habits and priorities are evolving, and the old rules of hotel distribution acquisition and channel management are in flux. To top it all off, many hotel owners face difficult decisions about staffing, cash flow, and marketing as they fight valiantly to survive this unprecedented moment.
How should hoteliers proceed in this chaotic, rapidly evolving environment?
In the following guide, Skift and Sabre Hospitality review the emerging best practices hotels need to consider to ensure a diversified distribution playbook that will succeed in this period of rapid change.