Accor's Andrew Langdon framed the shift toward branded hotels in Asia as structural, not cyclical — less a temporary response to cost pressures or market timing than the result of market maturity and generational change.
Sometimes an asset owner wants to build a luxury or lifestyle hotel because the brand sounds prestigious. But this session argued that Hilton's first job as an operator is to tell them 'no' if the project won't pencil out as profitable.
For Uber, this is bait to drive more sign-ups to its paid subscription service. For Expedia, it's an incremental channel. For hoteliers, another distribution tax of sorts.
Minor Hotels is in the final planning phases of a private jet experience under its Anantara luxury brand, with a launch targeted for 2027, Ian Di Tullio, the company's chief…