Experiences
Universal Studios Sets Sights on New UK Theme Park
Universal is on the offensive, and it's looking to England for its next possible theme park location.
Experiences
Travel today is all about immersion. At Skift, we dive into how companies like Airbnb, Marriott, and Disney are redefining what it means to create memorable experiences for travelers.
Here, you’ll find stories about everything from Airbnb’s unique experiences and Viator’s handpicked activities to the latest in luxury travel that’s setting new standards.
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Virtual experiences are shaking things up, offering new ways to explore the world without leaving home. Whether it’s the cultural richness of Abu Dhabi or Disney’s latest attractions, we’re here to keep you informed on the trends that are driving the experiential travel landscape.
Check out the latest articles from Skift to stay in the loop on how the world of travel experiences is evolving.
Experiences
Married Yet Solo: More Women Are Traveling Without Their Plus-Ones
A growing trend of married older women traveling solo points to a broader societal shift of lifestyle choices as travel companies adapt to this diverse demographic with tailored and safe experiences.
Experiences
Experience Economy Investors Need to Amplify the Human Touch
Technology will accelerate the emergence of a distinct experience economy, but the human touch will help future-proof its relevance, according to investor Michael Zeisser.
Experiences
Civitatis Finds Niche in Selling Activities to Spanish-Speaking Travelers
Civitatis is capitalizing on its leading position in selling Spanish-speaking tours and activities as it pushes into new markets thanks to private equity support.
Experiences
TUI's AI Chatbot Puts Experiences First
They say "it's about the journey, not the destination." But what may be true in life may not be true about how travelers want to book their trips online. TUI hopes to tap artificial intelligence to make travel search friendlier.
Experiences
Atlantis The Royal on the Future of Luxury Wellness Travel
As luxury travelers prioritize health and wellness, brands are seeking new opportunities for innovative expansion, integrating immersive experiences with cutting-edge technologies. At Atlantis The Royal, diverse wellness offerings have transformed the guest journey throughout the ultra-luxury resort.
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Experiences
Peek CEO Pegs AI Tools for Tour Operators as Priority in 2024
Peek CEO Ruzwana Bashir isn’t looking for an exit and instead says she wants to be the biggest independent company providing operating systems for tours and expenses businesses.
Experiences
TUI Extends Profit Streak and Issues 25% Growth Forecast
TUI is keeping an eye on global economic uncertainties, but ending the year with record revenue and a continued strategic shift in how it sells holidays to its customers paints a positive outlook for the company for now.
Experiences
WeRoad Eyes U.S. Adventure Tours Market After $19 Million Raise
WeRoad is capitalizing on millennials' affinity for adventure and travel by catering to their desire for exploration and social connection.
Experiences
G Adventures Sees 50-Something Customers as Part of Its Own Evolution in Adventure Travel
Age is nothing but a number. That is the underlying motivation for the older set wanting to book more active travel adventures.