Experiences

Travel today is all about immersion. At Skift, we dive into how companies like Airbnb, Marriott, and Disney are redefining what it means to create memorable experiences for travelers.

Here, you’ll find stories about everything from Airbnb’s unique experiences and Viator’s handpicked activities to the latest in luxury travel that’s setting new standards.

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Virtual experiences are shaking things up, offering new ways to explore the world without leaving home. Whether it’s the cultural richness of Abu Dhabi or Disney’s latest attractions, we’re here to keep you informed on the trends that are driving the experiential travel landscape.

Check out the latest articles from Skift to stay in the loop on how the world of travel experiences is evolving.

Experiences

Skift Megatrends Video: How Experiences Are Reshaping Brand Loyalty

In a discussion at the 2024 Skift Megatrends event, Joe Mason of Allianz Partners emphasized the importance of sending customers a clear message that caring for them is a brand’s top priority. Travel companies that focus on personalizing every consumer touchpoint will be the winners in the battle for brand loyalty.

Allianz Partners + Skift | 1 year ago

Viator Bets on Boosting Brand Awareness in Experiences Market

Viator is one of the most prominent players in selling tours and activities online. Still, most consumers remain unaware of its extensive offering, underscoring the opportunity for the experience economy in 2024.

Selene Brophy | 1 year ago

Experiences

GetYourGuide Appoints New Chief People Officer

Experience marketplace GetYourGuide has appointed Genevieve Vancutsem-Zednik as its chief people officer.

Selene Brophy | 1 year ago

Experiences

Q&A: Puerto Rico Pioneers Next-Gen Meeting Experiences

With U.S. business travel demand expected to finally approach pre-pandemic levels in 2024, Puerto Rico is showcasing its rich history, emerging cultural caché, and cutting-edge technological investments to attract a new generation of meeting and event planners.

Anna Zawislak | 1 year ago

Experiences

TUI Proposes Strategic Delisting from London Stock Exchange

TUI sees delisting from the London Stock Exchange as a way to simplify its business structure, with 77% of its share transactions already conducted directly in Germany.

Selene Brophy | 1 year ago

Glamping in Morocco, with Black Tomato See You In the Moment luxury trips.

Experiences

Luxury Travel Boom to Continue in 2024, Say Travel Advisors

Luxury travelers show a growing interest in particular types of travel, such as multi-generational private group trips, according to some of the leading agencies.

Selene Brophy | 1 year ago

Travelers are looking for active adventures tailored to their personal preferences.

Experiences

Adventure Travel: 7 Sector Trends to Track in 2024

Group trips with friends and family, particularly during quieter travel periods, are among the trends defining multi-day adventure itineraries this year.

Selene Brophy | 1 year ago

A group of travelers witness a rhino while on a Singita game drive in Southern Africa.

Experiences

7 Trends Safari Operators in Africa Are Seeing For 2024

Many safari lovers are looking for immersive experiences, and not just chasing the Big 5 animal species.

Selene Brophy | 1 year ago

Experiences

Viator, GetYourGuide, and Klook Push for Day Tour Dominance: 2024 Outlook

Lots of talk about profitability but very little intention of going public. These are the emerging trends we're keeping an eye on for these three key tours and activities online platforms.

Selene Brophy | 1 year ago

Experiences

South Africa Pins Hopes on Return of Tourists Despite Crime Worries

Tourism numbers to South Africa are inching toward a full 2019 recovery. But safety and security concerns pose a challenge to its appeal as a destination.

Selene Brophy | 1 year ago