Climate Hub

Welcome to Skift’s Climate Hub, where solutions-based journalism cuts through industry spin to spotlight real progress in travel sustainability. In partnership with Intrepid Travel, Skift’s editorial team will evaluate environmental claims, highlight meaningful advancements, and hold the travel sector accountable. This independent initiative brings rigorous reporting to the forefront and pushes the industry to meet the moment in the face of growing scrutiny from travelers and stakeholders alike.

Hotels

Room2 Chain Carves Out 'Hometels' With Quirky, Design-Led Spaces

The rise of Airbnb has revealed consumer preferences to be more flexible than previously assumed. Independent hotel company Room2 is responding in the UK by innovating in brand standards. It has signed $110 million in new net-zero hotels.
Tourism

Florida Tourism Wants to Reassure Visitors

Today’s edition of Skift’s daily podcast looks at Florida’s tourism concerns, IHG’s good news and bad news, and Amazon’s Hawaiian Air investment.
Cruises

Norway's CEO Evangelist for Electric Cruise Ships

Having seen the impact of climate change firsthand, Hurtigruten Group's Daniel Skjeldam is driven by a powerful motivation to innovate even if it means eating the associated higher costs of electricity-powered ships to drive the industry forward. Hopefully other cruise operators will come around.
Announcements

State of Travel 2022: New Skift Research

So much has happened in the travel industry in recent years. This new report by Skift Research puts perspective on those dizzying changes by providing definitive and data-driven insight into the current state of the travel industry, and the trends that will shape the future.