IDEAS: British Airways Launches Campaign to Celebrate Diwali

British Airways is has debuted a new seasonal advertisement to celebrate the Hindu festival, Diwali. 

According to a release, the film has been created to celebrate those who may be missing out on the family celebrations, as well as recognizing those heading home for the festivities. 

The campaign, which features a cast made up of British Airways team members - including Akash, Shilpa, Amanda-Rose, and Ruchika - sees them fulfilling their duties at work as voicemail messages from their real family and friends play in the background.

“Each year, millions of people around the world gather to celebrate Diwali, the festival of lights, and we know that making that journey home to be with loved ones is so important. Our people are at the very heart of this campaign, as we wanted to thank them for helping families and friends reconnect during the festival. Happy Diwali to all our customers and colleagues,” said Hamish McVey, director of marketing at British Airways. 

The adverts will run from October 20 to November 11.