First read is on us.

Subscribe today to keep up with the latest travel industry news.

House Adopts Bill To Establish Tourism Leadership Within the U.S. Commerce Department


Long on the travel industry's wish list, the U.S. House of Representatives approved legislation Thursday that would establish an assistant secretary of travel and tourism within the U.S. Department of Commerce for the first time.

Hikers on the move. Source: AdobeStock

The vote was 325-93, and the measure, introduced in March, would now be taken up by the U.S. Senate.

"Creating a high-level leadership position within the federal government focused on industry concerns, as the Visit America Act does, would protect the industry from unnecessary setbacks due to conflicting and confusing policy decisions," said Eben Peck, executive vice president, advocacy, for the American Society of Travel Advisors in a statement.

In June, the travel agent association had around 200 travel advisors and suppliers lobbying Congress in favor of passage of the Act.

The association said the U.S. is the only country in the G20 without a federal agency or official of cabinet rank dedicated to tourism.

In addition to creating the assistant secretary of travel and tourism position, the legislation would mandate that the Commerce Department set annual goals for international visitation as part of a decade-long travel and tourism plan.

Like most industries, the travel sector wants to increase its influence over governmental policies.

Up Next

Experiences

How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok

Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
Sponsored
Hotels

New Loyalty Program Journey Targets Independent Boutique Hotels

The new startup Journey faces significant challenges in building consumer adoption and achieving the necessary scale to compete with established loyalty programs. But its notable backers believe it's addressing critical pain points in today's loyalty system.