Booking.com said last week that it is working to help travelers choose more environmentally sustainable travel options through a new partnership with climate tech company CHOOOSE.
The Amsterdam-based Booking Holdings (NYSE: BKNG) marketplace helps travelers book lodging and a range of transportation options.
The software made by Oslo-based CHOOOSE, which shares various pieces of emission-related info about specific bookings, can be integrated into other travel software platforms. Other clients of the company include SAP, Amadeus, Skyscanner, Southwest, Air Canada and more, according to its website.
The goal of the new global partnership is to increase traveler awareness about the carbon implications of their trips, with the ultimate goal of allowing travelers to choose different carbon offsetting options through Booking.com, the companies said. The partnership will focus first on accommodation and later move to other products and services, including flights.
Booking.com referenced its 2022 study showing that half of travelers say recent news about climate change has influenced them to make more sustainable travel choices. The company last year announced a program that would provide a badge to partners that have implemented a combination of sustainable practices.
“Together with CHOOOSE, we can provide information in a more transparent manner, and through trusted climate projects, can offer another way for travelers to make more mindful travel decisions,” said Danielle D’Silva, head of sustainability for Booking.com, in a statement.