Rafat Ali

There is a lot that can be done, both from an awareness and, even more importantly, from a policy perspective. Most of it requires changes that the travelers of today, seeking more authentic experiences, would welcome.

Paradoxically, as flying becomes more economically accessible for consumers, airlines find themselves with less financial breathing room.

Tourism shapes what gets cooked, grown, and served. Over time, it even shapes what locals think their own cuisine is.

Traveling for music, sports, natural wonders – the experiences we share with others are a powerful force for connecting the world. We call it Live Tourism.

The exploration of quiet beauty of cities in the early morning and the potential of alcohol-free nightlife to create inclusive tourism experiences is immense, tourism boards and experience creators should take notice.

Will the Western travel industry rethink its approach to serving families rather than offering mere lip service?

The U.S. travel and tourism industry is falling behind others because the leaders that run it operate in the clouds, while the need is to be on the ground level, day in and day out. Time to change and here's why.

It is fascinating to see what outdoor recreation activities say about American society at large, and how Covid changed some activities for a while, while some reverted back to mean.

The trend toward increased research time reflects a more deliberate and empowered traveler who prioritizes control, trust, and value in their planning process.

Despite being repeat visitors who often stay longer and spend money locally, VFR travelers are rarely targeted by tourism marketing efforts. In an era of hyper-personalization enabled by AI, there's a significant opportunity to better serve the VFR market.