How India’s EaseMyTrip Built a Brand Waiving Booking Fees
EaseMyTrip realized early on that the convenience fee is perhaps the most inconvenient part of travel bookings and were willing to let go of it in return for loyal customers.
Peden Doma Bhutia is Asia Editor at Skift, where she covers the travel industry across Southeast Asia and the broader Asia-Pacific region. Based in India, she reports on airlines, online travel companies, hospitality, travel technology and the business of travel, with a focus on how emerging markets are shaping global trends.
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