How the Big 4 U.S. Airlines Are Preparing for the Holidays
Hoping to avoid the chaos of last year, the Big 4 airlines are investing more in winter equipment for the 2023 holiday travel season.
Meghna Maharishi is Skift’s Airline Reporter, where she covers everything from loyalty programs to policy-making in Washington, D.C. She previously covered the airline industry at The Points Guy, worked on the investigative desk at CNBC, and did data visualization at CNN Politics. Send tips to Meghna on Signal at mmaharishi.61.
Consumer Complaints Against Airlines Have Soared
A consumer watchdog report found that complaints against airlines have continued to increase in 2023, despite improvements made on cancellations and delays.
115 Million Expected to Travel This Holiday Season
The 2023 holiday travel forecast from AAA is one of the highest on record, marking a return to normal following the pandemic.
Delta Is Using AI For Pricing and Reservations
Delta executives revealed the airline has started experimenting with AI to determine pricing and assist with reservations as part of a growing industry trend.
U.K. Ad Watchdog Bans 3 Airline Ads Over ‘Greenwashing’ Claims
European regulatory agencies are increasingly cracking down on airline ads that claim they have a positive environmental impact.
How Profitable Would an Alaska-Hawaiian Merger Be?
Based on calculations of the operating margins of all the major U.S. airlines, a merger between Alaska Airlines and Hawaiian Airlines could be a win-win situation for the two carriers.
What Could an Alaska-Hawaiian Loyalty Program Look Like? Think Marriott Bonvoy
Alaska Airlines CEO said a loyalty program for a combined Alaska-Hawaii may look similar to Marriott Bonvoy, an idea that is somewhat unusual for the airline industry.
Alaska Airlines Needs New Growth – That’s Why It’s Looking to Buy Hawaiian
Facing a constrained Seattle, a Hawaiian Airlines acquisition could represent Alaska’s next phase of growth.
American Airlines Will Install High-Speed Wi-Fi on Regional Jets
As part of an attempt to improve connectivity on smaller aircraft, American Airlines is installing high-speed Wi-Fi in its regional aircraft, which have long struggled with sluggish service.