Luke Martin

Choice must prove its partner-led, franchise-only model can overcome a regional track record of slow builds and unrealized projects.

L+R’s reorganization underscores a broader trend in how specialist investors aim to get an edge over generalist real estate funds in hotel investing. Its plan to spend over $250 million on properties in its new Iconic hotel collection is one example.

LVMH CEO Bernard Arnault said there won't be a Louis Vuitton Hotels brand, despite online speculation to the contrary. He said he wanted to keep the retail brand 'focused, not diversified.'

The leadership reset points to a company preparing itself for a more scrutinized phase of growth.

Lifestyle hotels have moved from niche rebellion to mainstream strategy. As the model spreads, can it still surprise guests, or does scale make ‘cool’ start to look the same?

ChatGPT isn’t replacing hotel distribution yet, but it’s becoming too important for hotels to ignore as AI reshapes how trips are planned.

Demand for rail is rising, but the network isn’t ready. A warning from Eurostar's chief commercial officer shows that Europe needs serious investment in infrastructure and rail coordination.

Premier Inn's owner said it's considering a strategy shift in response to criticisms by activist investor Corvex. But it may not reveal any changes until its next financial update in April.

Luxury travelers no longer want more. They want less. Less noise, less friction, less sameness. The hospitality industry is scrambling to adapt in five ways.

Whitbread is a year into a five-year strategy. Corvex wants it to stop and reassess. That puts pressure on the Premier Inn owner to justify its long-term plan.