Luke Martin is Skift’s UK-based Jr. Hospitality Reporter, covering the dynamic world of hotels. Prior to joining Skift, Luke worked at GlobalData, where he covered a wide range of industries including hospitality, automotive, retail, and packaging.
Rather than competing on sheer scale, Radisson is pitching owners on speed, flexibility, and a more focused brand lineup, with Asia central to its growth ambitions.
B&B Hotels has found momentum by scaling a focused budget model across Europe’s fragmented markets. The next phase is proving that the same formula can work in markets like the UK and the U.S.
The UK Government is set to invite industry players to a roundtable event to discuss guest safety. The event could see ministers and companies discuss new protocols that could have wide-ranging impacts.
Hotels are no longer just competing at booking. As discovery shifts to social platforms, recommendations, and artificial intelligence tools, big groups are trying to shape demand much earlier.
Accor’s CEO says travel demand is holding steady, but behaving differently. Shorter booking windows and rapid shifts between destinations are forcing hotel companies to stay agile.
Hyatt is using artificial intelligence to get closer to trip discovery, where customer intent, loyalty, and direct booking economics increasingly overlap.
IHG’s view is that volatility is now a constant, but that large, diversified hotel groups are still positioned to benefit, so long as travel demand stays strong.