Lebawit Lily Girma

The Oregon Coast Visitors Association's push to tackle climate is encouraging news for the U.S. travel industry, starting with hiring a Ph.D. climate consultant. Figuring out what works for each destination is a complex undertaking but every minute counts to mitigate the climate's impact on tourism. The clock is ticking.

The reckoning stage has passed. Destination marketers should actively and urgently tackle tourism engagement and education — because community-driven pushback is only going to increase. That could impact recovery and growth, with the future of the tourism workforce depending on it.

For Pacific Asia Travel Association CEO Liz Ortiguera, there's no sustained recovery for global tourism whilst billions lack vaccine access. Will her North American and European counterparts step up and join her call to push for vaccine equity?

Spain's giant tourism industry is likely to bounce back significantly this year, barring new variant disruptions. But identifying and implementing long-term solutions for the sector to evolve sustainably will also be an urgent task.

Los Angeles keeps defying the odds when it comes to city appeal in a pandemic. But it does check off all the key boxes that travelers now seek: drive and fly leisure destinations, plus warm weather year-round, beaches, and major events. It's no surprise then that the Super Bowl is going to help accelerate its rebound.

The U.S. Covid testing regimen is likely to stick for awhile given global vaccine inequality and the Omicron variant still lurking. But selling the U.S. to overseas travelers does need to get fierce for a quicker rebound.

A lot of talk has surfaced these past two years, but this fresh report from the European Commission affirms EU tourism boards' agreement to implement new tourism metrics, and to prioritize both residents and tourists when it comes to travel services. It seems to indicate a turning point for the future of EU tourism.

It’s about time Africans were portrayed as central protagonists in the exploration of their own backyards. But Uganda’s new campaign also shows how African destinations can stand out more sustainably — pushing for local and regional tourism short-term, and preparing for more adventure and community-based tourism down the road.

All eyes will be on U.S. Travel's next leader to fill Roger Dow's big shoes and implement these lofty goals.

That no one dug deep enough to find out that the "Keep Calm and Visit Ukraine" message was not published on a government website says a lot about the state of the internet today. Disorienting tourists when uncertainty already rules over travel is downright irresponsible.