Lebawit Lily Girma

National Parks are being "loved to death" and solutions are urgently needed to manage, disperse, and educate crowds while increasing access for all.

For Visit Florida, the pandemic was a golden opportunity to boost its domestic market share while competitors remained restricted. And it worked — Florida's visitor numbers are on track for a record breaking year.

The 2020 Tokyo Games will be a big financial hit for Japan's tourism sector, but vaccines now under way plus pent-up demand and infrastructure boosts could make it come out of this tough stretch a winner — sooner than one might think.

With vaccinations in the picture, who needs a bubble? The competition is heating up for Canadians' travel dollars this summer. But only a U.S. border reopening would make a real difference after a devastating year.

With new spikes in tourist hotspots such as Mallorca and where vaccines are lagging such as Indonesia, it’s a shaky argument to make that international travel restrictions don’t help contain Covid. Vaccine equity will continue to shape the return of international travel.

At a time when travel demand for inclusion is on the rise — not to mention a global reckoning on racial equity — the Canadian government’s neglect of its once-robust indigenous tourism sector is clearly short-sighted. Will a new campaign find Canadians heeding a different call instead this summer?

Travelers are increasingly intentional about aligning travel decisions with values. Tourism marketers will have to use all the channels to hit the right tone for the right consumer segment, says a new report.

Hawaii's residents are aware tourism per se is a plus for development, the latest survey shows — but they also want solutions and action. Acting fast is crucial.

Post pandemic, brand and destination marketing dollars will favor those who get hyper-creative, hyper-local and hyper-talented in video and storytelling content. There's a boom coming — for those playing the long game.

Real beach time is finally here for Britons eager to escape this summer, and it's great news for tourism-dependent spots such as the Caribbean, Malta, and the Balearics. But with the traffic light system potentially changing at any time, it isn't likely to boost consumer confidence for international travel.