Amadeus wants to get ahead of the changing travel industry through investments in new technologies like next-generation distribution, payments, and hotel software. Getting back into the black will help.
The way customers interact with Sabre is changing, and the company’s future depends on how it responds to those changes. Sabre in 10 years could look a lot different than Sabre today.
Hotelbeds is joining some other travel tech companies in looking outside for innovative ideas. It's not on the level of adding a venture capital arm as some major travel companies have done, but it follows a similar idea.
Sabre continues to diversify its business by adding technology products, a good investment as the travel industry slowly but surely changes over the years.
Bumpy roads are inevitable, as is discerning the hype from genuine application, but travel companies should be considering their role in a world powered by generative AI and how to get there. If they haven't started, they are already behind.