Jeremy Kressmann

Online Travel

Wi-Fi at Hotels: The Battle Over Free Vs. Fee

Traveler demand for, and use of, Internet connection services is soaring, creating a dilemma for travel brands that must walk a precarious tightrope between charging for access and risking customer anger over unreliable free service.
Hotels

The Rise and Fall of Porter Airlines — Digital Marketing News This Week

Fliers consistently rave about the perks and convenience of airlines like Porter. But the sad truth is that more powerful industry competitors and government regulators can make or break the success of upstarts, simply by denying access to key airports or limiting their growth.
Media and PR

Rhode Island's Branding Woes and More Digital Marketing News This Week

Without the added dose of Internet outrage, would Rhode Island's new tourism campaign have been as negatively received? These days Destination marketing is as much about appealing to online audiences as it is about reaching potential visitors.