Hannah Sampson

Will a $400 million investment in cruise ships, cuisine and private destinations keep passengers coming back for more? Norwegian Cruise Line is about to find out.

China's slowing growth hasn't shaken the cruise industry's enthusiasm. But as executives like to point out: Cruise ships can easily relocate if demand dwindles.

Growth — albeit modest — is better than negative territory when it comes to business travel. But it's hard to get too excited about "stable and steady" progress.

Celebrity Cruises tried to look different from other cruise lines in its new advertising; time will tell if that's enough to attract more customers.

If the cruise industry truly wants to speak with one voice, the Cruise Lines International Association needs to hire a CEO who will stick around.

As Norwegian Cruise Line prepares to expand globally, the line is embracing a new brand message that it hopes will resonate internationally. Because “Cruise like a Norwegian” just made some people think of Norway.

Business travelers and travel managers each have their own priorities, but everyone agrees that the travel experience itself could use improvement.

Carnival has reason to celebrate when passengers spend more, but cruise lines need to be careful not to undermine their value proposition by making travelers feel nickel-and-dimed.

As more ships compete for cruisers in China, it’s no surprise that prices are dropping. But as long as returns remain higher than the global average, expect operators to keep flooding the market.

Cruise ships are full of crucial pieces of technology; Pepper the robot is not one of those. The humanoid, multilingual robot that will sail on two European brands is more of a marketing ploy than practical tool.