Erika Adams

Food and Drink

The Strategy Behind Chipotle's Loyalty Play

What makes customers spend money with Chipotle? The loyalty program will go a long way in helping the company to figure that out and influence future purchasing behavior.
Food and Drink

Popeyes Shuffles Executive Ranks

Popeyes reported strong sales growth in 2018, but it needs to start expanding its footprint more quickly.
Food and Drink

Waitr Wants to Be the Single Tech Platform for Independent Restaurants

It's certainly Waitr's game to lose in the particular small-market segment that it serves. But as it branches out from its core business, it's going to take a ton of time and investment to be a best-in-class service for not just delivery, but loyalty programs and point-of-sale systems and reservations as well.