Cameron Sperance

Cameron is Skift’s Boston-based hospitality reporter. A Memphis native, he’s never dropped his use of y’all. He previously covered commercial real estate and is a fan of indie bookshops, his dog, and hosting dinner parties.

Latest Stories

Coronavirus

Marriott CEO Says Nations Not Having Strong Coronavirus Policies Hurt Businesses Like His

The U.S. hotel industry may have strong momentum behind its initial recovery, but strong government leadership will be key in keeping the recovery consistent.

Cameron Sperance, Skift | 4 years ago

Coronavirus

Hotels Could Face $9 Billion in New Costs to Stay Squeaky Clean

Hotel owners face rising operational costs to keep up with new coronavirus cleaning standards. While some technology platforms could trim labor costs, these offsets aren't expected to hit until tech-savvy business travel returns.

Cameron Sperance, Skift | 4 years ago

Coronavirus

A Choice Hotels Partnership With Colleges Could Lift It Out of Survival Mode

Partnering with colleges and universities to turn hotel rooms into temporary student housing is a viable short-term revenue stream for Choice Hotels, but it still won't be enough to snap the company back to 2019 performance levels anytime soon.

Cameron Sperance, Skift | 4 years ago

Coronavirus

Spanish Royals Launch ‘Spain for Sure’ Tourism Campaign

Deploying the Spanish royal family to promote tourism is a signal Spain is doing whatever it can to salvage a key component of its economy, despite signs the country is on track for its worst economic year on record.

Clara-Laeila Laudette, Reuters | 4 years ago

Coronavirus

Convention Plateau: The Hotel Recovery Can Only Go So Far Without Group Bookings

Unless a vaccine or widespread coronavirus treatment becomes available this year, a W-shaped hotel industry recovery seems likely. But that doesn't mean hoteliers should accept that fate — alternative revenue streams are out there.

Cameron Sperance, Skift | 4 years ago

Airlines

KLM Plans to Steadily Increase Flights Through End of Summer

KLM's plan to operate as much as 60 percent of its summer capacity by August is a signal of relaxing travel restrictions, but demand for fly-to destinations is still a major uncertainty in the travel industry's coronavirus recovery.

Toby Sterling, Reuters | 4 years ago

Coronavirus

Hospitality Company at Root of Loan Controversy Pivots to Survival Mode Sans Federal Help

Ashford Inc. wants to tout the strength of its smaller businesses that could benefit from changing guest expectations around health and safety, but it can't ignore the billions of dollars in hotel debt held by two of its associated real estate companies.

Cameron Sperance, Skift | 4 years ago

Coronavirus

Hilton Cuts Nearly a Quarter of Its Corporate Workforce: Will It Regret the Deep Layoffs?

There is always the potential of going too far with layoffs during an economic downturn. But coronavirus has upended the travel industry with so much uncertainty that Hilton's sizable layoffs reflect a narrowed corporate focus on near-term health, survival, and reopening.

Cameron Sperance, Skift | 4 years ago

Coronavirus

2 Hospitality CEOs Who See Very Different But Sweet Opportunities in Soured Year of Travel

Many hotels won't come back from coronavirus shutdowns, but the downturn in travel won't last forever. It is a shrewd business strategy to plan for future growth, if you can stomach the short-term occupancy meltdown.

Cameron Sperance, Skift | 4 years ago

Coronavirus

What To Make of Marriott’s Post-Pandemic Playbook

There is still a long road to a full economic recovery from coronavirus, but a short-term debt buyback offer and loyalty deals signal Marriott is designing a path to rebound from the worst of the pandemic.

Cameron Sperance, Skift | 4 years ago