Andrew Sheivachman

It's hard for Hawaii to attract cruise ships due to outdated government restrictions. An attempt to grow the state's cruise business is only natural at a time when cruise lines have dozens of new vessels on the way.

By offering low-cost social media access to passengers, Carnival Cruise Lines will enable cruisers to generate positive online marketing for the company. Perhaps they are seeing the value, and cost-effectiveness, of relying on customer testimonials instead of traditional marketing methods.