Aishwarya Agarwal

As we look to the future, planning event experiences is not enough. The next iteration of creating events is considering people’s desire for self-improvement and transformation.

Skift coined the term "permanxiety" in 2017 to describe how social, political, and climate turmoil is coloring consumer expectations, including for travel. Permanxiety has only been compounded since on the heels of war and a pandemic. Travel companies need to make sure newly upbeat services and messages aren't out of sync with the gloomy mood music in many travelers' heads.

Like it or not, automation via artificial intelligence is coming to the creative side of the travel industry, first marketing and graphic design. Adapting to the inevitable change is key.

Millennials now surpass Boomers as the largest sector of the U.S. population, giving rise to a new class of “anywhere travelers.” This group has a strong passion for experiences that taking them to less obvious destinations. These habits, in their own way a new form of balancing overtourism, will put new destinations in focus.

After years of delay, guest sentiment pushed Airbnb into more transparent pricing. It’s great for the short-term rental sector, and many competitors large and small will have little choice but to follow.