Giving out free miles to attract doctors on flights is ultimately cheaper than what it would cost for the airline to provide doctors, or the equivalent training for its own staff.
Virgin America is showing its first hints of profitability, and has much to prove about its identity and growth path before an IPO can truly be on the table.
Any adoption of the proposal that the FCC will consider is by no means assured since the Satellite Industry Association has powerful backers with much clout in Washington.
British Airways' leadership doesn't seem to know exactly where it wants to go or how it intends to get there, but it's certainly happy to forge ahead in the hopes it'll figure it out along the way.