If ANA takes its inspiration from another Epic film franchise-airline partnership, then we might see R2-D2 and C3PO donning life jackets and pointing out exit signs for in-flight safety videos. And Ewoks..everywhere.
We can only hope that airlines will use the force of these optimized designs for the greater good--to upgrade affordably and not to down-grade for cost-cutting. Time will tell.
Paid or free, people want to be able to chose whether to connect. But we're surprised that 42% of passengers surveyed in the U.S. wanted mobile voice. Considering boisterous objections by U.S. travellers to calls onboard, we would have expected this number to be much lower.