Airline News

It’s a great time to be a consumer as brands will do what they can to get you to be loyal to them first, even if it means foregoing some fees on the process.

Republican lawmakers are gearing up to privatize air traffic control in the U.S., and the latest report gives them more ammunition for the upcoming battle.

A safety video which manages to be entertaining and promotes the brand is good. Marketing content designed to go viral, disguised as a safety video, is not. 

The new Alaska Airlines brand is a case-study in getting it right. While clearly updated with a modern lines and a new palette, the new brand carries the best of Alaska Airlines' legacy in its DNA.

Drones can deliver unmatched footage of destinations which can inspire travel. A project on this magnitude is unprecedented and will be hard to beat, though no doubt others will try. We'll take this as the new airline marketing trend that heralds the end of novelty airline safety videos, thanks!

With JetBlue's 16th birthday coming up, and competition tight in the U.S. airspace, the timing of this refresh is ideal. The introduction of a new fully-connected in-flight entertainment system is nothing less than what we've grown to expect from forward-thinking JetBlue.

Contrary to the definition of "loyalty," navigating loyalty programs has become an ever-moving game.

Investors from the Middle East, Europe, and Asia are salivating at the prospect of breaking into the long-closed Iranian travel and tourism market. The CAPA Iran Aviation Summit is the first look for a broad base of business interests. They will have to gauge the risks that come along with Iran's foreign policy.

Variety is the spice of life, but spices are merely seasoning. Airlines spend a fortune licensing box office hits and popular television programming, but adding some intellectual nutrition to the IFE menu is a smart idea.

These are the aviation trends we were talking about this week.