Airline News

How Herb Kelleher Made Southwest a Vexing Problem for Online Travel

Southwest has perennially been a thorn in the side of online travel companies that lusted after getting access to its flights and fares. But no one can credibly argue that Southwest's insistence on direct distribution hasn't worked for the airline. Its competitors and peers inside and outside of the airline industry can only be jealous.

Skift Global Forum Recap: How Airlines Can Maximize the Results of Ancillary Merchandising

Airlines have reaped huge rewards in recent years from sales of ancillary products. But as we discovered during this Skift Global Forum panel, their future success is by no means assured. Airlines will need to learn to think more like retailers, using what they know about customers to deliver the right products and services that meet passengers’ constantly changing needs.

Pros and Cons of JetBlue’s Possible European Expansion

JetBlue's proposal to fly to Europe isn't a bet-the-company idea. But it's important, and the airline wants to get it right. It's no surprise the airline has been studying transatlantic flights for several years. This year, it expects to finally make a decision.