Airline News

In the latest chapter of what has become a public relations nightmare for Delta Air Lines, CEO Ed Bastian, clearly bowing to pressure, forcefully condemned Georgia's new election law. He has faced intense blowback in recent days and calls for a boycott for his initial tepid response.

The airline industry was increasingly writing off global alliances before the Covid-19 pandemic hit. Now, the tables appear to be turning with Alaska Airlines accelerating its membership into Oneworld despite the crisis and carriers increasingly depending on their partners for global reach.

Delta CEO Ed Bastian faced immense blowback and calls to boycott the airline for his muted response to Georgia's new elections law, a break from his usual vocal support for social justice issues. The airline and his PR-orchestrated statements will face growing scrutiny just as the travel recovery is taking hold.

Suddenly the phrase "continuous pricing" is on the lips of airline executives worldwide. The reason is that price competition will be fierce once international air travel rebounds. The new pricing method promises to help airlines extract the most money possible from passengers based on their willingness to pay.

Almost exactly a year ago, as the world was shutting down in the face of a terrifying new disease and as we watched news reports out of Italy and New…