Airline News

Airlines are banking on capturing the attention of passengers in more compelling ways, and infusing more brand personalities into their safety videos. One thing is certain: The lines between marketing and safety are blurred at times.

How are airlines preparing to address the needs of the changed passenger and disrupted operating environment as the world emerges from the Covid-19 crisis? Expect to see strategies for personalized value, more choices, and greater airline control, as airlines move forward on their unique journey back to profitability.

As coronavirus restrictions ease, Icelandair is slowly returning to its gateways with international travel from the United States and seizing on the void left by Norwegian and Wow Air. The airline is hoping this marks a return to normalcy, and a big boost in travel and profitability.

It's not often that major airlines get a new CEO, and even less common for Southwest Airlines. The carrier will get its sixth leader in half a century next February when Robert Jordan takes the reins from Gary Kelly.

Incidents of unruly passengers aloft continue to rise despite stepped up enforcement and hundreds of thousands of dollars in fines levied. Criminal charges and prison time could be next if airlines and unions get their way.