Virgin America flight staff to look even cooler than they already do
Skift Take
Virgin is making over uniforms that are already the envy of attendants on legacy airlines. The new look -- created with Banana Republic -- will be available to consumers, too: Just use your on-board touch screen to make purchases.
On August 8, when Virgin America celebrates its fifth anniversary of operations, the airline will also debut a new uniform for more than 2,000 of its flight attendants, pilots and other “guest-facing staff.”
The new uniforms embody “utility chic,” said Jesse McMillin, Virgin America's design director. “We wanted to find the place where performance and functionality collide with fashion … and the energy of our engaging brand.”
http://www.youtube.com/watch?v=vdI-XBgJLqE
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