‘Divorce Your Old Airline’: Frontier Comes for Southwest With Free Bags Promo

Key Points

• Frontier Airlines is challenging Southwest by offering a promo with free checked bags, carry-ons, and seat selection for flights booked by March 24.
• Multiple airlines see an opportunity to attract Southwest's customers after it announced it would start implementing bag fees.
• The Skift Travel 200 index tracks the performance of airline stocks, reflecting the financial health of the sector.

Summary

Frontier Airlines is capitalizing on Southwest's decision to implement bag fees by offering a promotional deal that includes free checked bags, carry-ons, and seat selection, aiming to attract disillusioned Southwest customers. Other airlines, including Delta, United, and Spirit, are also strategizing to capture Southwest's market share. The Skift Travel 200 index provides insights into the financial performance of the airline sector amid these competitive shifts.