Vietnam pegs tourism growth to cultural festivals after unexpected drop in visits

Skift Take
Vietnam needs more than larger festivals to improve tourism; it must scrap single-entry visa fees, control price spikes, and promote internationally to keep up with its neighbors’ booming travel industries.
A series of festivals kicked off the tourism season over the past week as the industry launched a fight back following news that the number of international vistors to Vietnam took a dip during the first four months of the year.
The bid to win back trade and showcase the very best of the nation began with the 2013 Hue Traditional Craft Festival which took place from April 27 to May 1.
During the five-day festival, over 1,000 youngsters from across the city participated in a drawing competition under the theme "Hue through the eyes of its children."
Elsewhere, a kite exhibition put the wind