IndiGo Goes Upscale: What Its New Business Class Reveals About India’s Premium Shift
Skift Take
IndiGo, India’s largest airline, will be introducing a business class on the high-demand Delhi-Mumbai route. This is a strategic move by the airline to meet the growing demand for luxury and premium travel.
This new top-tier cabin, set to debut in mid-November, marks a significant shift for the airline, traditionally known for its budget offerings.
Euromonitor International also projects India's luxury market to reach INR 822 billion ($9.8 billion) by 2027, up from INR 536 billion ($6.4 billion) in 2022. Rising disposable income and a growing middle class eager to enjoy high-end experiences, including premium air travel, are the main drivers of this market expansion.
"IndiGo is embarking on a new path of its incredible growth story by introducing a tail
